Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from bornouniforms.com (the “Site”).

Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Information We Collect

Depending on how you use our website, we may collect the following categories of information.

Contact and Identifying Information

We may collect:

  • First and last name;

  • Email address;

  • Telephone number;

  • Mailing address;

  • Shipping Address: 

  • State of residence;

Communications

We may collect information contained in communications you send to us through:

  • Website contact forms;

  • Order information's;

  • Email;

  • SMS or text messaging;

  • Telephone calls;

  • Shipping Address

  • Billing Address

  • Other communication tools.

Email and SMS Enrollment Information

When you subscribe to email or text communications, we may collect:

  • Your name;

  • Email address;

  • Mobile telephone number;

  • Communication preferences;

  • Date and time of enrollment;

  • Consent records;

  • Messages exchanged with our office; and

  • Opt-out or unsubscribe requests.

Payment and Transaction Information

When you make an online payment, payment information may be collected directly by a third-party payment processor.

Depending on the payment service used, we may receive limited transaction information, such as:

  • Your name;

  • Billing address;

  • Payment amount;

  • Payment date;

  • Transaction status;

  • Payment method type; and

  • Limited payment account details, such as the last four digits of a card.

We generally do not directly store complete payment-card numbers or card security codes when payments are processed through an independent payment processor.

Device and Website Usage Information

When you access our website, our service providers or we may automatically collect:

  • Internet Protocol address;

  • Browser type;

  • Device type;

  • Operating system;

  • Pages viewed;

  • Links selected;

  • Date and time of access;

  • Referring website;

  • Approximate location derived from an Internet Protocol address;

  • Website performance information; and

  • Cookie or similar technology identifiers.

How We Use Information

We may use personal information to:

  • Respond to questions and inquiries;

  • Process order requests;

  • Determine whether we provide services in your state;

  • Contact you about order returns or status of your orders;

  • Confirm, remind, exchange, or cancel the orders;

  • Process payments;

  • Send requested email or SMS communications;

  • Improve our website, services, and user experience;

  • Measure website traffic and performance;

  • Detect, investigate, and prevent fraud, misuse, or security incidents;

  • Protect the rights, safety, and property of customers, visitors, personnel, and others;

  • Enforce our website terms, office policies, or contractual rights.

We may also use information that has been aggregated or de-identified so that it cannot reasonably identify an individual.

Cookies and Similar Technologies

Our website may use cookies, pixels, scripts, local storage, and similar technologies.

Cookies are small files placed on a browser or device that may help a website function, remember preferences, measure performance, and understand how visitors interact with the website.

We may use the following types of technologies:

Essential Cookies

These technologies support core website functions, security, navigation, form operation, accessibility, and fraud prevention.

Preference Cookies

These technologies remember choices such as language, display, or communication preferences.

Analytics Cookies

These technologies help us understand website traffic, page usage, navigation patterns, errors, and website performance.

We seek to configure website analytics tools to minimize the collection of sensitive information. We do not knowingly permit analytics tools to collect information entered into order pages or protected payment information submitted through secure systems unless the use is permitted by applicable law and appropriate contractual protections are in place.

You may be able to manage nonessential cookies through:

  • A cookie-consent tool displayed on our website;

  • Your browser settings;

  • Device privacy settings; or

  • A legally recognized browser-based opt-out preference signal.

Disabling cookies may affect the operation of certain website features.

SMS and Text Messaging

SMS Consent Communication:  

SMS opt-in and phone numbers collected for SMS consent will not be shared with any third party or affiliate company. 

Types of SMS Communications:  

If you have consented to receive text messages from Born-O Uniforms, you may receive conversational messages related to the following:  

Customer Care  
Marketing Purpose

Potential Fees for SMS Messaging: Standard message and data rates may apply, depending on your mobile carrier’s pricing plan. These fees may vary if the message is sent domestically or internationally.    

Opt-In Method: You may opt in to receive SMS messages by submitting an online form and selecting the SMS consent checkbox.

Opt-Out Method:  You can opt out of receiving SMS messages at any time. To do so, reply "STOP" to any SMS message you receive. Alternatively, you can contact us directly to request removal from our messaging list.  

Help: Reply HELP for assistance or contact us at (401) 602 - 4009 or visit our Contact Us page.

Additional Options:  If you do not wish to receive SMS messages, you can choose not to check the SMS consent box on our forms.   

  • Standard Messaging Disclosures: 
     
    . Message and data rates may apply.
    . Message frequency may vary.
    . Reply STOP to opt out at any time.
    . Reply HELP for assistance or visit our Privacy Policy and Terms & Conditions pages.

Text messaging may not always be encrypted. Do not send urgent, emergency, or highly sensitive clinical information by text message.

Email Communications

When you enroll in email communications, we may send administrative, order related communications, service-related, or promotional messages based on your request and preferences.

You may unsubscribe from promotional emails by using the unsubscribe link included in the email or by contacting our office.

Unsubscribing from promotional messages will not necessarily prevent us from sending nonpromotional communications related to your orders, return orders, payments, legal notices, or security communications.

Email may not always be encrypted. Do not use ordinary email to send urgent or highly sensitive information unless specifically instructed by the company.

We Do Not Sell Personal Information

We do not sell personal information for monetary compensation.

We do not sell order information.

We do not share mobile opt-in information with third parties for their independent marketing purposes.

"SMS opt-in and phone numbers collected for SMS consent will not be shared with any third party or affiliate company.”

Opt-in Message:
Thank you for opting into SMS messages from Born-O Uniforms. To opt out at any time, reply STOP. For assistance, reply HELP. Message and data rates may apply. Messaging frequency may vary.

Opt-Out Message:
Thank you for opting out of SMS messages from Born-O Uniforms. You will not receive any further SMS communications. To opt back in at any time, reply START.

Help Message:
Thank you for contacting Born-O Uniforms. For immediate assistance, please call (401) 602-4009 or visit www.bornouniforms.com Message and data rates may apply.

This statement does not prevent us from using service providers that process information on our behalf to operate the website, process orders, process payments, send communications, maintain security, or provide other requested services.


Behavioral advertising

 
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Minors
The Site is not intended for individuals under the age of 14

Third-Party Websites and Services

Our website may contain links to or integrations with third-party websites, processing your orders or other services.

Those services may have their own privacy policies and security practices. This Website Privacy Policy applies to our business and does not control the independent practices of third parties.

You should review the privacy policy of a third-party service before submitting information through that service.

Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at contact@bornouniforms.com or by mail using the details provided below: 

BORN-O UNIFORMS 
[Re: Privacy Compliance Officer] 
PO BOX 1364 , WOONSOCKET RI 02895, United States